Resources Library by ANA

There are big bucks in issues public issues, corporate management and survey research

This paper is concerned with the rapid growth of survey research on public policy issues commissioned for the private use of companies and corporate management during the 1970's. It discusses the reasons for this growth (which has taken place mainly,...

Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls

Author: Humphrey Taylor

Company: Harris Interactive (Europe)

June 15, 1980

Smoking habits amongst the youth

By order of the "Stichting Volksgezondheid en Roken" (Foundation Health and Smoking, an organization sponsored by the Dutch Ministry of Health) NIPO interviewed in the period 5- 22nd march 1979 a sample of 2.474 youngsters between 10 and 15 years....

Catalogue: Seminar 1980: Children And Young People

Author: Fred C. G. de Buijzer

Company: NIPO

June 15, 1980

Area tests and consumer surveys to measure advertising effectiveness

The problem considered here is the measurement of advertising effectiveness, especially when the results are to be used to help decide how much to spend and what media types to use. We have found two techniques useful: area tests; and consumer...

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979

Authors: Susanna Segnit, Simon Broadbent

June 15, 1980

Survey on opinion, attitude and voting intention during the 1979 British general election campaign

In the weeks just prior to the British general election of May 1979 Research Services Ltd. conducted a series of four surveys for a London Sunday newspaper, the Observer. In some ways, there was nothing unusual about the four surveys. They were of a...

Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls

Authors: Michael Warren, Anthony King

June 15, 1980

The use of surveys by an international publication

A questionnaire inserted in the publication is normally a last resort, when used to obtain a description of the average reader. As an expression of the preferences of the more committed readers, as here, it seems so obvious that it is surprising it...

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979

Author: G. Serrell

June 15, 1980

Mass media and free time

The paper presents the objectives, the method, some results and forms of utilisation of a survey (ISJ Survey) on the reading habits, as regards the periodical press, of Italian children and young people (aged between 6 and 17), on exposure to other...

Catalogue: Seminar 1980: Children And Young People

Authors: Costantino Jannacone, Ennio Salamon

Company: DOXA

June 15, 1980

Measurement of average issue readership

The JICMARS survey - launched in 1978 - is a continuous survey amongst UK General Medical Practitioners jointly financed by publishers, advertising agents and the pharmaceutical industry. The objective is to provide media planning data concerning...

Catalogue: Seminar 1980: Media Measurement And Media Choice

Authors: R. J. Worrall, Tony Twyman

June 15, 1980

Consumer panel with children and young people

The importance of children and young people as autonomous consumers has increased rapidly during the recent decade. In some markets they are responsible for most of total turnover and in others they are in an important segment now. To avoid lack of...

Catalogue: Seminar 1980: Children And Young People

Author: Joachim G. Baum

Company: GfK

June 15, 1980

Media-measurements in the Dutch National Juveniles Survey 1979

In this paper the Dutch National Juveniles Survey 1979 will' be taken as a starting point for further analysis. Four major aspects will be worked out:1. General description of the survey;2. A case study;3. Introduction on the Reading Probability...

Catalogue: Seminar 1980: Children And Young People

Authors: Rob R. van den Heuvel, Hans van der Poel, Rien Stellingwerf

June 15, 1980